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Sydney Sweeney naked ad controversy: what’s she playing at? - The Latest

The Guardian· Sep 14, 2026· 12m 20s

The actor Sydney Sweeney is under fire for ‘sexualising women’s sports’ in an ad campaign for US sports prediction company Novig, which features a series of images of her in various states of undress as she pretends to play different sports. The ad has been widely criticised by a number of sportswomen, including Olympic swimmer Ariarne Titmus who described it as ‘infuriating’ and a ‘kick in the teeth’ to women who have ‘spent decades perfecting their craft’. Sweeney has responded by saying the a

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Sydney Sweeney naked ad controversy: what’s she playing at? - The Latest

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  1. Welcome to the program. I'm your host.

    Welcome to the program. I'm your host.

    0:00
  2. Today we look at the major stories shaping the news cycle.

    Today we look at the major stories shaping the news cycle.

    0:04
  3. We start in Europe, where leaders met in Brussels.

    We start in Europe, where leaders met in Brussels.

    0:09
  4. The summit focused on energy policy and migration.

    The summit focused on energy policy and migration.

    0:14
  5. Reporting from the ground, our correspondent has more.

    Reporting from the ground, our correspondent has more.

    0:19
  6. Thank you. The mood here was tense but constructive.

    Thank you. The mood here was tense but constructive.

    0:24