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Can World Cup mania grow MLS in the U.S.?

NPR· Jul 17, 2026· 26m 7s

As the World Cup comes to a close, so does a massive real-time experiment happening just around the edges. Major League Soccer – the top men’s professional soccer league in the U.S. and Canada – has been scrambling to take advantage of this once-in-a-generation opportunity when average American sports fans suddenly cared a lot about soccer. In between World Cup matches, NPR Sports Correspondent Becky Sullivan has been following Major League Soccer executives as they try to figure out how best to

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Can World Cup mania grow MLS in the U.S.?

🇬🇧English🇬🇧English
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  1. Welcome to the program. I'm your host.

    Welcome to the program. I'm your host.

    0:00
  2. Today we look at the major stories shaping the news cycle.

    Today we look at the major stories shaping the news cycle.

    0:04
  3. We start in Europe, where leaders met in Brussels.

    We start in Europe, where leaders met in Brussels.

    0:09
  4. The summit focused on energy policy and migration.

    The summit focused on energy policy and migration.

    0:14
  5. Reporting from the ground, our correspondent has more.

    Reporting from the ground, our correspondent has more.

    0:19
  6. Thank you. The mood here was tense but constructive.

    Thank you. The mood here was tense but constructive.

    0:24